Award shows in Hollywood often come accompanied with luxurious goodie bags for talent and access to backstage gift lounges, or pre-award gifting suites.
Now, in a clever twist, a celebrity gift bag has become a pop-up kiosk at a Hollywood mall, giving consumers the chance to view and purchase the very same coveted items that film stars will receive this 2017 awards season.
From February 13 to March 12, 2017, the Hollywood & Highland complex will house the Celebrity Red Carpet Gift Bag Pop-Up, marking the first time a talent swag bag has become an actual destination!
The pop-up is the brainchild of Jane Ubell-Meyer, CEO of Madison & Mulholland, a company specializing in product placement, as well as charitable, V.I.P. and celebrity gifting.
The kiosk features apparel such as black sequenced racerback tank tops by Tinsley Radix, Di Valdi sunglasses, headphones by Gigs Audio, Unique candles, Kiklos Olive Oil and BioMiracle skincare. It also has Culture Hair Products for biracial hair, skincare by Mayron’s Goods, heatless curlers by Charlie Curls and styling brushes by Brushopolis such as the hourglass shaped Monroe Mystique styling brush.
Handbag designer Isabella Hearst has her special edition, custom made clutches and wallets, which are emblazoned with the statement No Paparazzi featuring a camera logo that’s crossed out in red. Julia Knight Collection has luxury home decor from dinnerware, serveware and barware that’s perfect for entertaining.
There are plenty of jewelry at the kiosk that celebrities will be receiving during Academy Awards season, some of which include lightning bolt pendants by Lizzie Scheck, earrings and chokers by Jules Smith, and 28” layering pendants by Charlene K. There are also charm bracelets by Catarina Jewelry that come with a special universal charm openers so that you can mix and match charms from other bracelet brands.
One of advantages of celebrity gifting is the opportunity to allow A-list tastemakers to discover new products and designers, thus setting the tone for what the latest and greatest fashion trends are expected to be. This year newcomer Liberti USA makes its Hollywood gift bag debut with its ethical diamond jewelry and strong message of supporting refugees. All stones are domestically grown in the U.S. from existing diamond seeds, making them always conflict-free. Collections include everything from luxe diamond, bridal and sorority collections.
Additionally, Liberty founder Pamela Norton-Shelpuk of Denver, Co., makes sure that every Liberti purchase directly supports resettled refugees through apprenticeship and trade training programs.
Liberti has even developed a collection devoted to refugees including the <1% Collection - which symbolizes the one per cent of refugees who have escaped their horrific conditions abroad – and the Coordinates Collection, with engraved geographic coordinates of refugee camps abroad.
More than half of the pop-up gift bag kiosk items are made in the U.S.A. with several being created by mother/daughter duos, so shoppers can feel good about doing their part in contributing to these businesses.
All items will be gifted in Madison Mulholland’s celebrity gift bags during this Oscar season, giving a unique opportunity to shoppers who want to purchase products received by their favorite screen stars.